Advertising and Copy Writing
Here are some examples of Rachel's advertising concepts, design and copy writing.
Rachel has created plenty of ads over the years, and in addition the pieces shown here, she can talk to you through her other work. Including creating UK-based newspaper advertising templates using a state-of-the-art content management systems (CMS) allowing Renault car dealerships to create their own press advertising.
Rachel created pan-European integrated campaigns for Weight Watchers Europe. These six-monthly multi-language, multi-country campaigns included creating thematic concepts, art directing photo shoots, and developing design for magazine and press advertising, direct mail, door drops, eDMs and website skins.
Rachel also created outdoor advertising pieces (billboards and stairwells) for Gartmore in the UK.
Flight Centre – Art Direction
Rachel designed a range of templates for Flight Centre advertising to be rolled out internationally. Including a wide range of press sizes, four colour, two colour and monochrome. She also set styles for typography and copy. This project included setting styles for TVC, Captain's Catalogue and window-marketing displays.
Ercol Furniture – Art Direction
Ercol is a prestige furniture brand, made in the UK. Rachel was assigned as Art Director for Ercol whilst working at award-winning Direct Marketing agency CMW.
She was responsible for art direction of photo shoots, and designed six-colour brochures, magazine advertising, direct mail and eDM's, working with a copy writer.
A key aspect was setting up photo
shoots (scamping the shots, designing sets, selecting talent, commissioning
photographers and stylists).
Intune – Advertising Concept and Copy Writing
Simple really. The brief was to create a series of eye-catching full page magazine ads.
Intune is an insurance provider who position themselves as the insurance company for the young at heart (for over 50's with hutzpah).
Rachel designed these ads and wrote the catchy headlines (and below, a DM insert).
More Th>n – Copy Writing and Design
Rachel created the concept and wrote the headline for this DM piece.
The brief was to work within create an insert to let existing customers know they could save money if they renewed early.
More Th>n is a vibrant, modern, adaptable brand to work with, and is one of the direct insurance sectors most premium brands.
Save the Children – Integrated Campaign, Concept Design
This was an integrated campaign including website takeover, bus shelter posters, and direct marketing (as shown).
Rachel sketched the photo brief in terms of content, composition and lighting.
The little girl, who was authentically photographed in a village in India, was wearing dark Kohl around her eyes to ward off evil spirits. This was the heart of the campaign. The concept was created in a Save the Children marketing workgroup.
(Before the visual identity update.)
Cruiseabout – Brand Identity Design
Rachel created the visual identity for Cruiseabout, from logos to colours and type. Part of the roll-out was to design templates for a range of press and magazine ads, including a look and feel for sales.
Sight Savers – Direct Response Advertising
response magazine advertising for Sight Savers. Working as a team with a copy writer. Using existing assets.
Advertising, concept, design and copy writing
Concept, design and copy writing.
Student Flights – Brand Identity Design and Copy Writing
Visual ID design, including conceptual copy writing for magazine advertising, these film night flyers and other more conceptual pieces.
The tone is a mix of intrigue, education, both fun and informative.
Student Flight – Visual Identity Design, Graphic Design, Copy Writing
An example of Rachel's innovative and problem-solving attitude. This piece consolidated several items on the brief into one quirky and effective item. Rachel wrote the copy the tone both fun and informative.
Student Flights – Visual Identity
Rachel designed both brand ads (top left) and a range of product ad templates. Rachel wrote the copy for the branding ads.
Also featured 1 and 2 products magazine ads and 2 sizes of yellow pages monochrome ads.